How a mistake from Microsoft’s Zune DRM Music Protection can screw your life up
filed in Ecosystem Windows Phone, Organize Life on Sep.06, 2010
I love listening in on Rahul Sood’s blog. For those who do not know who is Rahul Sood, he is the Chief Technology Officer for HP Global Voodoo Business Unit.
His commentary on things are no BS and entertaining.
Here is an interesting article from him talking about what he feels about Microsoft’s Zune system expereience:
I want to start this blog on a positive note. If not for the Zune team, Microsoft would probably have no chance in the mobile phone market. The Zune team is awesome, they are very talented, and they have done some amazing things to transform a strategically important part of Microsoft.
I removed my rose colored glasses to write the rest of this blog though, it wasn’t easy, because I was once an evangelist of the service.
Imagine if you were renting a house, payments up to date, and one day you went to work and when you returned you found the locks were changed.
I want to start by saying that I like the idea of subscription music when it’s executed well. I do not believe or support piracy. I also don’t like when someone "steals" something from me that I’m paying them for.
This is a serious blog about Zune and subscription music.
Have you ever been in a situation where you get so used to doing something that you don’t pay attention to what’s going on around you? A situation where once you realize what happened you wonder why you didn’t figure it out earlier?
I admit it. Since the beginning I was a very vocal Zune evangelist. I’ve written many blogs on why subscription music and Zune makes sense. I even overlooked the PlayForSure vs Zune DRM confusion. I love the business model, I love all you can eat subscription music, and the new Zune HD is pretty sweet. ..but I’ve been blinded by my own enthusiasm, and I finally had a wake up call a couple of weeks ago.
It started when two of my Zune’s died, and I was going to replace them immediately. Unfortunately (or fortunately depending on how you look at it) I didn’t have time to pick up replacements and I ended up back in Calgary.
