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These 2 weeks, Google purchase 2 different startups. The likely strategy is to attain patented technology or competitive edge and build on to their current application.

Plannr

Plannr is a service (available via the website and a free iPhone app) that helps groups of people coordinate their plans by bringing together the multiple disparate scheduling and planning tools that we use (calendar, phone, contacts, email, maps, SMS, etc.) into a single application; it’s effectively a social calendaring application that also includes messaging and geolocation features.

Why Plannr? Why not other collaborative companies? The key to Plannr, is likely that it has a social tilt to it. Take a look at this:

The key to these collaborative tools success is that your friends do not face too much of a problem replying or registering to this service.

What Plannr did well is to use Facebook Connect to your friends. This is good since most of your friends is on Plannr.

Plannr currently doesn’t have an Android App, but really the reviews of this application doesn’t look very good.

BlindType

BlindType is a virtual keyboard that have not been released on any smartphones yet. Why buy Blind Type?

Take a look at its capabilities:

to compete with WebOS and iOS and a Qwerty based Blackberry, it is a great competitive edge to have a virtual keyboard that is better than the rest.

With BlindType it is entirely possible to have one that is better than the rest. but it is easy for the rest to catchup as well.