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Now here is my view on why facetime could be the push to bring more users to adopt video conferencing.

Till today, video  conferencing have been limited to desktop computers. Skype have been the game changer so far bring video conferencing to the masses from what seem traditionally used specific for corporate meetings.

Facetime could win because:

    • It is easy to set up. You practically don’t need to as you can immediately choose to video conference with someone. No complex configurations.

      • The process is simple. When you call someone you’ll see an on-screen FaceTime icon. You can tap it, and the other person, assuming they are on Wi-Fi and have an iPhone 4, will get an invitation. If he or she accepts you’ll be chatting in just a few seconds.
      • It is a built in feature. Unlike a Skype or Qik app you might need to download it or purchase then download it. There is little hassle in this and human beings does not really like to evaluate much.

      If you offer someone a value added feature like this, charge them through your hardware (zero additional charges) and make the process easy and smooth, you could have a winner here.