Starhub should work with Evernote just like their collaboration with Docomo
filed in Note Taking, Technology on Nov.20, 2010
Readers that have been to my blog @ Investment Moats will know that I talk a lot about investing in telecom stocks.
Singtel in Singapore is actively pushing towards cloud computing and have their own package for small businesses.
But we haven’t heard a lot from Starhub. What I feel is that Starhub should actively pursue local partnership with establish international players.
One good example is to incorporate Evernote, the great note taking cloud app into their service. NTT Docomo tied up such a partnership with Evernote and I think services like this and Dropbox is a huge value add.
Evernote is now bundled on every single Android device available through DOCOMO. What’s more, every DOCOMO Android customer that purchases their device before May of 2011 can upgrade to Evernote Premium for free–this also includes all Android phones purchased before this week’s announcement. The partnership covers both mobile phones and tablets that are available through DOCOMO.
Great opportunity for carriers
These days, we’re all mobile customers on some carrier somewhere in the world, yet few of us would claim to have much affection for our carrier. It’s forward-thinking companies like DOCOMO that are in a position to change that. By offering subscribers value in new and unexpected ways, carriers are able to differentiate themselves from the competition while building a positive relationship with subscribers. We’d love to see more of it.
If a small telco like Starhub or M1 wants competitive edge, yet do not want to hold too much project risks, this is the way forward I feel.
