Google Gmail and Google Reader changes new look. Love the minimalist white theme look
filed in Emails, User Experience on Nov.02, 2011

I have subscribe to the Google network a fair bit. This means that I use
- Gmail as my main email client
- Google Reader as my main RSS feeds reader
- Google Calendar as my consolidated calendar
- Google Contacts as my main contact manager
The advantage of subscribing to Google’s cloud services or network, or whatever you want to call it is that
- It is extensible. You can link data to your data easier than other platform. You can export data away from Google should you feel dis-satisfied with it
- Because it is extensible and API is open to developers, many desktop,smartphone and other native device developers can build applications to increase productivity and performance
- Google continues to innovate in their products to accommodate to a large number of users with different ways of calendaring, contacts management, reading and managing email
But the downside for using Google’s product
- The look is always very ugly compare to Microsoft and Yahoo’s offering
- Because applications are always in Beta, some people will feel turn off about experimental things and why it doesn’t have certain features
Google have taken a lot of efforts to address the UGLY portion. In the last year, their web applications and Android and iPhone applications have undergone a drastic beautifying.
Now there is a consistent minimalist white theme for almost all their applications. They have cut out a lot of the clutter and have given enough whitespace to enable the user to focus on the right subject.
Good user interface attracts users to come back and want to use it, and the more a person use it, it enhances them better.
The new Gmail resizes better when you change it to a smaller window. The email conversations look better with the picture of the person you are talking to next to it and overall feels more like a chat conversation.
The problem with Google Reader had been that it always look strange and its really not great at focusing on what matters – the content! This redesign removes a lot of the boundaries and ensures the user sees clearly between controls and content.

There is also a tighter integration with Google Plus which is good to grow the Google Plus social network. The more ways you make it easier for info sharing the more it becomes important.
What do you guys think? Do you like the new changes?








