The 3 important factors that make the iPod Touch 4G better than competitors…. and 3 factors that doesn’t
filed in Ecosystem Android, Ecosystem iOS, Organize Life on Sep.04, 2010
I think I won’t get into details as most people will know that Apple this week announces their yearly changes to their iPod Shuffle, Nano and Touch. But What I would like to bring to readers attention is the iPod Touch 4G.

I own an iPod Touch 3G 32GB and used to own an iPod Touch 2G 8GB. The iPod touch to me is a great organizer because
- You can get many productivity apps off the App Store to enhance you.
- It makes a great music player. Its DSP is comparable with many of today’s portable devices sans those produced by Cowon
- It’s a great video player
- It’s a great youtube video player
- Its an on the go browser that is very responsive
- It’s a great game player
But the thing is that many competitors are always trying to gain market share at the expense of Apple and all this while their products are cheap and work just as well.
Archos just released 5 Android Devices with the cheapest 2.8 inch going for USD99.
My take is only for the 8GB because that is the entry level iPod I feel matters most to budget conscious consumers. In the past, the 8GB segment have always been the segment that Apple did not upgrade to the latest generation’s technology. Not anymore.
Great Screen Resolution and Retina Display
If you are going to stare at something for a lot of time a day, you would want something that makes what you look at pleasing.
The retina display at 326ppi will make most of the things you view on your iPod Touch 4G to be fuller than without it.
The resolution on the 4G is also increased to 960×640 from 480 x 320. This is gonna be a wall of difference in terms of details that developers can size their images and texts.
For a user, you can expect more high quality applications compared to the Tablets or PMP players from Android or webOS.
You will see that there are many tablets that offer big sizes such as 7 inch or 5 inch yet their resolution stays at 480 x 320 or at most 800 x 600. This is not making full use of the screen size.
Perhaps the cost of producing LCD at high resolution is much higher and they would not be able to hit this pricing point.
Very good performance processor
Compare to other webOS or Android devices, it is imperative that the processor is good so that normal interaction with the gadget does not irked the user.
A lot of China made Android devices ran off poor processors such as the Rockchip 2808 or the Telechip and it just shows off how good the iPod Touch in experience is much better than these gadgets.
The A4 Cortex A8 is the same chip used in the iPhone 4G and iPad. For that pricing we got a really good processor here to handle great gaming and intensive processing applications.
Very Reasonable Pricing
What Apple does well is to test the full user experience and sell it to you. At times we complain that their price is expensive. Like those of the Mac Powerbook and Desktops.
But USD229 for the 8GB is a great price to gain access to a lot of great applications, portable media player, camera and gaming console.
Yes it is more expensive then some other device but when you compare the user experiences, they just don’t measure up.
… And now for the factors that don’t
Small Display
For a gaming and media playing device, 3.5 inch is so small! Perhaps that is why they are able to keep their price points.
The right screen size could be 5 inch. That to me is the sweet spot.
Battery Life
The battery life for the ipod have always fared worse then their iPhone brothers. The problem is that you are still doing much intensive things over WIFI.
My iPod Touch battery can be drain in 1-2 hours if I use 1-2 intensive applications.
Greater battery life increases the production cost as well. And many china manufacturers knows that. Many of them may have good specs but the battery life just make the whole experience degrading.
Unable to use in Secured Sites
One of the main reason for getting the iPod Touch is that it serves as a good organizer in areas where we cannot bring camera devices.
With 2 cameras, a lot of folks will not look to the iPod Touch as a PDA to bring to these places.
Conclusion
So the big question is whether I will be upgrading. The answer is a firm no because its got not one but 2 cameras.
The 8GB devices is very attractively priced at USD 229 which comes up to SGD 318. No different then the price when I first bought my iPod Touch 2G
I must say I am really dissappointed with the move to include camera but that can’t be help as most consumers want that and only a small minority of us doesn’t want that.


Thanks for Kevin for giving me the heads up on this news. I talk about 















