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It would seem that google would likely leverage on their Google Books to sell electronic book content to the masses.

This to me is more as a deterrent to ensure that Apple do not get too far ahead in this arena. They most likely don’t expect to win Apple or Amazon but would serve to expand the battle on another front in hopes of keeping their rivals occupied.

“Google says its new service–called Google Editions–will allow users to buy digital copies of books they discover through its book search service. It will also allow book retailers to sell Google Editions on their own sites, taking the bulk of the revenue. Google has yet to release details about pricing and which publishers are expected to participate.”