Should Android Applications provide the promotion codes concept as well?
filed in Ecosystem Android, Ecosystem iOS on Jul.08, 2010
One curious question on my mind is whether web promotion matters to selling applications on the iOS and android application store.
Although the concept of these app store and marketplace is to enable consumers to have a consolidated store front to find and buy the applications that they want, the Internet can be a very powerful medium to spread awareness of a developers products.
If you try to find blogs that gives application reviews or promotion of applications for a certain usage you don’t really find alot for the android market compare to the iOS App Store.
The sites most of the time discuss about Android Smartphone or Tablets rather than what really matters internally. In fact, perhaps because manufacturers are putting out so much phones that as a blog focusing on Android it takes more to cover hardware rather than software.
You might have more luck finding them on YouTube. buy sites that consolidates software reviews like app brain seldom go in-depth to what an application can really do.
I think the single key factor here is promotion codes given away. If you want reviewers to talk about your apps see what you can do it will be great that you can selectively give away these codes for free so that the reviewer can fully play with it. I do know that developers most of the time provides a lite version of the application but sometimes they differentiate between paid and free via important features and if reviewers are able to experience these features they can spread the word better.
On productive organizer I have more people coming to me asking for a review of iPhone apps follow by web apps but zero on android. It’s not that I am looking for them but it seems that most think if it’s opensource the application will market itself.
What do you guys think?
