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Here is very good example of this. Malaysia airlines is attempting to make use of the iPad as part of their check-in strategy.

We have seen Jetstar making use of iPad as part of onflight entertainment [Article here >>].

Apple’s focus on

  1. Good SDK for developers
  2. Great Human Computer interactions
  3. Great Hardware

Have made it very very appealing to companies formulating their business strategy.

From TUAW:

I’ve never been an IT manager at an airport, but I’d imagine that setting one of these things up would cost less than other methods. Plus, updates are simple: just download a new version of the app.

Of course, you can get that re-create that airport excitement whenever you want by downloading the app yourself. Minus the overpriced food, crying babies and stale air, of course.

I tend to agree with the writer as, apple’s product is slowly growing viral. Companies do not need to retrain the user or rather, the consumer will not have a complex learning curve to the service they are offering.