Published on July 29th, 2011 | by Kyith0
Harlequin–why use DRM on e-books when it can be cracked in 30 seconds?
Amazon and Barnes and Noble’s ebook sales have surpass their traditional book sales. Borders have filed for bankruptcy for not being able to take advantage of this digital publishing revolution.
I really admire the strategies Amazon have taken. Even more so the reaction Barnes and Noble carried out because of that. In my opinion Barnes and Noble could eventually still die off but their implementation and the direction they have taken to use Android as their main digital console, together with cheap pricing have been right.
Still, the decision to whether put DRM on books vary from publisher to publisher for Barnes and Noble. The format used by Amazon forces DRM.
I lived in a part of the world where piracy is rampant and most people do not care about copyrights and do not take the cost of software acquisition into their equation.
For them, it is so easy to get digital books even with DRM removed. That is why I think what Harlequin stated in this article makes a lot of sense.
The focus is on delivering the other aspect but treat piracy as something that would happen. Focus on a differential pricing model to turn as much of the demand into actual sales.